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המשתמשים אמורים לקבל תוצאה רלוונטית, ולא סתם עמוד שיושב בתוצאה הראשונה בגוגל. רלוונטיות היא שם המשחק פה.
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חפשו גם את שם המתחרה בכלי המילים; ככל שנפח החיפוש גבוה יותר, כך המתחרה שלכם חזק יותר.
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כתבו שיווקי ומשכנע (במידה שהאתר מיועד למכירת מוצרים/שירותים).
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